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-- Chief Financial Police officer And also simply to improve it, David, we're around an 80% share today with four SKUs out there. It's around 3% to 4% of market share (custom shade canopy). And also we're having unavailable today. So we do not truly recognize what the capacity is yet. What we do understand is that we're scaling up production really swiftly.
So we recognize that we can double, perhaps three-way that based on need without threatening top quality. So we're pressing it as long as we can. We have actually obtained really attractive price mention in the marketplace. As well as currently it's just a circulation as well as satisfaction game.-- President And also by the means, we're not done, right? So we have even more beverages involving market, as well as our technology group is functioning like around the clock to comprehend what is the following variation, what is the next-generation of our beverages item so that we continue to stay ahead?-- Canaccord Genuity-- Expert That's all really handy.
As well as has the government come back at all with possibly changing the equivalence grams that remain in these beverages? Since I would think that you can't really start marketing two or fours of these points until that gets changed.-- President Yeah. Look, I think there is some assistance of it, particularly in the rural organizations that offer the item.
-- Chief Financial Policeman We're dealing with it. Yeah.-- Canaccord Genuity-- Expert Many Thanks. Your following question comes from John Chu from Desjardins Resources Markets. Please go on.-- Desjardins Resources Markets-- Expert Hi. Greetings. I simply intended to follow-up on the remark made earlier about net earnings gradually boosting in the Canadian Rec market with more store openings. So sort of thought it would have been maybe a bit much more accelerated development in the coming quarters and also just much more gradual. Can you comment on just how you might see all those aspects coming right into area in the following pair of quarters?-- Chief Financial Police Officer Yeah, John. So look, what we have actually been happily surprised by is stores continuing to open even throughout a pandemic as well as our most learn this here now recent quote is that by the end of schedule year, we might be in unwanted of 1,200 stores throughout Canada.
As we call in our supply chain and also remain to perform in regards to PO fulfillment, as we remain to do in regards to Marijuana 2.0 implementation, more beverages, even more delicious chocolates, even more vape visit this web-site out in the market - heavy duty outdoor canopy. As we remain to round off our worth offerings and as we remain to improve high quality throughout the board, we see a great deal of tailwind heading into the next six to 9 months.
And also we understand that there's potentially some options coming the following 6 to nine months. floating canopy. But in the meanwhile, this has actually been a respectable defensive play. Customers are still investing in marijuana. As well as with even more shops coming, we think that's mosting likely to remain to open the market.
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So all indications benefit Q2. As well as balance of the year is truly simply going to be a feature of those stores continuing to open. Your following concern comes from Doug Miehm from RBC Funding Markets. Please proceed.-- RBC Capital Markets-- Analyst Many thanks very much, and greetings.
Look, I'll attempt this. As well visit here as David, you can jump in. So 2 points. On market share, we are seeing enhancements in market share. Quite typically I would claim we struck a trough in the April, May amount of time. And also as we look at current trends on share across the provinces that we can really calculate market share for, we do see an uptick throughout Canada in regards to Ontario, Quebec, Alberta, DC, and also we're positive that that uptick is mosting likely to continue for all the factors I cited at the last question.
We have actually taken the steps of obtaining our supply chain in balance. As well as we know that in the brief run, that could impair our gross margin performance as we experience lower application levels. And we likewise recognize some of our competitors are taking a various course which is still continuing to run at high application degrees, yet creating probably three or 4 times their sales each quarter in their harvest which places all that on their annual report, which's mosting likely to come back at some point In terms of surpluses.
We understand that we've got continued chance to proceed to boost our margins. And we think the concern today is to keep a well balanced supply chain versus just filling out centers to maintain our economic climates of range going. So that's the path that we're taking. And also once again, we proceed to think that the following six to nine months for this sector are mosting likely to be very positive in regards to store matters.
This wraps up the question-and-answer part of the telephone call. And also I would currently such as to turn it back to Mr. Klein for final comments.-- Ceo Yeah. Thank you again for joining us. We eagerly anticipate sharing more progression in the coming months. In the meanwhile, I really hope all of you will certainly attempt our remarkable items, see our Tokyo Smoke and Tweed stores, explore our shopcanopy.com web site.